Cookie Consent for
Wix Websites
That Closes the Gap.
Wix's built-in cookie banner handles its own native scripts. But Google Analytics, Meta Pixel, TikTok, Hotjar, and every other tool you connected through Wix's marketing integrations panel? Those fire regardless. ConsentPixel — Privacy · Verified closes that gap — one Custom Code snippet, no App Market installation, full GDPR, CCPA, and CIPA compliance.
The Wix Privacy Gap Most Site Owners Don't Know Exists
Wix introduced a proper consent banner in 2024 through a partnership with Usercentrics. It is a meaningful improvement over the old native notice — and for many small Wix sites using only Wix's built-in analytics, it provides adequate coverage. But there is a gap that catches most Wix site owners off guard.
Wix's built-in banner handles Wix-native scripts — Wix Analytics, Wix Stores tracking, Wix Chat. When a visitor declines analytics cookies, Wix's own tools stop collecting data. That part works. But the tools most Wix site owners actually rely on for marketing are connected differently — through Wix's marketing integrations panel or injected via Custom Code. And those integrations fire independently of what Wix's built-in banner does.
When you connect Google Analytics, Meta Pixel, TikTok, or Hotjar through Wix's marketing integrations panel — or inject them via Custom Code — those scripts operate outside the control of Wix's built-in consent banner. A visitor who declines analytics cookies through the Wix banner may still have their behaviour tracked by every third-party tool you have connected.
📊 Marketing integrations panel
GA4, Meta Pixel, Google Ads, TikTok, and Pinterest connected via Settings → Marketing Integrations fire independently of the Wix consent banner. No blocking occurs on decline.
🔥 Custom Code scripts
Hotjar, Clarity, Klaviyo, live chat tools, and any script added via Settings → Custom Code fire on every page load. Wix's banner has no visibility or control over these.
📡 No GPC signal detection
Wix's built-in banner cannot detect the Global Privacy Control browser signal. California, Colorado, Virginia, and Connecticut visitors with GPC active are not automatically opted out.
🔖 No GCM v2 for third-party tags
Wix's built-in banner does not pass Google Consent Mode v2 parameters to third-party Google tags loaded via Custom Code. EU/UK visitors who decline disappear from your campaigns.
Wix Plan Compatibility — What You Need to Know First
Before installing ConsentPixel — or any third-party consent tool — on Wix, it is important to understand that custom code injection is a paid-plan feature. Free Wix sites cannot run third-party tracking tools at all, which also means they carry significantly less compliance exposure.
| Wix Plan | Custom Code Available? | Third-Party Tracking Possible? | ConsentPixel Compatible? |
|---|---|---|---|
| Free | ✗ No | ✗ No | ✗ No — upgrade required |
| Light | ✗ No | ✗ No | ✗ No — upgrade required |
| Core | ✓ Yes | ✓ Yes | ✓ Full support |
| Business | ✓ Yes | ✓ Yes | ✓ Full support |
| Business Elite | ✓ Yes | ✓ Yes | ✓ Full support |
Trackers Commonly Running on Wix Sites
These are the tools most frequently running on paid Wix sites — connected either through Wix's marketing integrations panel or injected via Custom Code — and the privacy law exposure each creates when running without proper consent management.
Wix Built-In Banner vs. ConsentPixel
| Capability | Wix Built-In Banner (Usercentrics) | ConsentPixel |
|---|---|---|
| Blocks Wix-native scripts on decline | ✓ Yes | ✓ Yes |
| Blocks marketing integration scripts (GA4, Meta, TikTok) | ✗ No — fires independently | ✓ Yes — all registered scripts |
| Blocks Custom Code scripts (Hotjar, Klaviyo, GTM) | ✗ No — no visibility | ✓ Yes |
| Google Consent Mode v2 (all 4 parameters) | ⚠ Partial — Wix-native only | ✓ All plans, all scripts |
| Global Privacy Control (GPC) detection | ✗ No | ✓ Auto-detected |
| CIPA session-replay blocking (Custom Code) | ✗ No | ✓ Yes |
| US state law opt-out (19 states) | ⚠ Partial | ✓ All plans |
| Consent audit log (timestamped) | ⚠ Basic | ✓ Full log, exportable |
| No Wix App Market install required | Built-in | ✓ Custom Code snippet only |
| Works on free Wix plan | ✓ Yes | ✗ No — paid plan required |
See which scripts fire before your Wix consent banner
ConsentPixel scans your Wix site in a fresh session and shows every script transmitting data before any visitor consent is recorded — including your marketing integrations.
How to Install ConsentPixel on Wix
ConsentPixel installs on Wix via the Custom Code panel — available on all paid Wix plans (Core, Business, Business Elite). The installation takes under five minutes and requires no developer access. The pixel must be added to the Head section and must load before all other Custom Code scripts to ensure pre-consent blocking works correctly.
Create your ConsentPixel account and scan your Wix site
Sign up at consentpixel.com, add your Wix site domain, and run the auto-scanner. ConsentPixel maps every tracker across your site — including those connected through Wix's marketing integrations panel and any Custom Code injections. Copy your unique pixel snippet from the dashboard.
Add ConsentPixel via Wix Custom Code
In your Wix dashboard, go to Settings → Custom Code → + Add Custom Code. Configure as follows:
- Name: ConsentPixel
- Add Code to Pages: All Pages
- Place Code in: Head
- Load: Once
Paste your ConsentPixel pixel snippet in the code field and click Apply.
<!-- ConsentPixel — must be first in Head --> <script src="https://pixel.consentpixel.com/YOUR-SITE-ID.js" async></script>
Move ConsentPixel to the top of your Custom Code list
In the Custom Code panel, you can drag and reorder scripts. Make sure ConsentPixel appears first in the Head section — above any Google Analytics snippet, GTM snippet, Meta Pixel code, or any other tracking script you have added. This load order is critical: ConsentPixel must establish the visitor's consent state before any other script fires.
Note: Tracking scripts for GA4, GTM, and Meta Pixel connected through Wix's native marketing integrations panel (Settings → Marketing Integrations) are managed separately by Wix and load via their own mechanism. Register these tools in ConsentPixel's dashboard so ConsentPixel can intercept and block them as well.
Register your marketing integrations in ConsentPixel
In the ConsentPixel dashboard, register each tool by consent category: Analytics (GA4, Wix Analytics), Marketing (Meta Pixel, Google Ads, TikTok, Pinterest), Functional (live chat), Session Recording (Hotjar, Clarity). For integrations connected through Wix's panel, select the "Wix Integration" source type so ConsentPixel knows how to intercept them.
Enable Google Consent Mode v2
Enable GCM v2 in your ConsentPixel dashboard. This injects all four parameters — analytics_storage, ad_storage, ad_user_data, ad_personalization — before any Google tag fires on your Wix site. Protects Google Ads conversion measurement for EU and UK visitors. Required for all EEA/UK Google Ads campaigns since March 2024.
Decide whether to keep or disable Wix's built-in banner
You have two options: run ConsentPixel alongside Wix's built-in banner (with Wix's banner handling Wix-native scripts, ConsentPixel handling everything else), or disable Wix's built-in banner and let ConsentPixel handle everything. The cleaner approach is to disable Wix's built-in banner under Settings → Privacy → Cookie Banner → Off and let ConsentPixel present a single, unified consent experience to all visitors.
What ConsentPixel Does for Your Wix Site
Closes the Wix integration gap
Intercepts and blocks marketing integrations (GA4, Meta Pixel, TikTok, Google Ads) and Custom Code scripts (Hotjar, Klaviyo, chat tools) before the visitor's consent state is established — the gap Wix's built-in banner leaves open.
Google Consent Mode v2 — correct order
Injects all four GCM v2 parameters as the first Head script, before any Wix Google integration or GTM container fires. Non-consenting EU/UK visitors are modelled by Google rather than disappearing from campaign reports.
GPC browser signal detection
Automatically detects the Global Privacy Control browser signal and suppresses targeted advertising scripts for California, Colorado, Virginia, and Connecticut visitors — mandatory in all four states and not supported by Wix's built-in banner.
CIPA session-replay protection
Blocks Hotjar, Clarity, Lucky Orange, and any session-replay tool added via Custom Code until explicit consent is given. Eliminates $5,000/visitor CIPA exposure on Wix eCommerce and booking sites serving California visitors.
Full consent audit log
Every consent decision is timestamped with banner version, category choices, and signal source. Exportable for GDPR accountability documentation and regulatory investigations.
Continuous site scanning
ConsentPixel scans your Wix site on a schedule and alerts you when new trackers appear — including when Wix updates its native integrations or adds new tracking to your connected tools without notification.
Wix Privacy Compliance Checklist (2026)
Frequently Asked Questions
One Custom Code snippet.
Every script covered.
ConsentPixel — Privacy · Verified blocks Wix marketing integrations and Custom Code scripts before consent, passes all four GCM v2 parameters, detects GPC signals, and logs every consent event — closing every compliance gap Wix's built-in banner leaves open.