A trust badge is only worth something if it can't be faked. Most privacy badges are static images — copy the file, paste it anywhere, and it "vouches" for a site that never earned it. The ConsentPixel badge is different: it's a live verification, not a graphic.
Why a real badge matters
Trust badges work — sites that display credible ones convert better, because visitors feel safer sharing data. The problem is that a static badge is meaningless: it makes the same claim whether or not the site behind it is actually compliant. The ConsentPixel Privacy Verified badge fixes that by being served dynamically from our edge and validating your domain on every request. It reflects your real status, so when a visitor sees it green, it means something.
The three states
Green — Verified
Last scan clean, consent layer active, no unauthorised trackers detected. The badge you want your visitors to see.
Amber — Warning
A scan detected a new tracker or configuration issue; you've been notified and it's pending resolution. The badge stays honest about it.
Red — Expired
No scan in over 7 days, or subscription lapsed. The badge degrades gracefully to "unverified" rather than silently disappearing.
How verification works
The badge isn't an image file you host — it's rendered on demand by a Cloudflare Worker at our edge that checks your site's current compliance status every time it loads. Two things make it tamper-proof:
- Domain-locked with HMAC. The badge URL carries an HMAC-SHA256 token tied to your site ID and domain. Try to hotlink the badge on a different domain and it automatically returns a fraud-indicator badge instead — copying the image doesn't copy the trust.
- Always current. The badge reflects your most recent scan grade — green, amber, or red — and updates automatically when your next scan completes. No code change on your end, ever.
Clicking the badge opens a verification page hosted at verify.consentpixel.com showing your domain, current status, last scan time, the trackers found and their state (blocked / allowed with consent), and the regulations covered. It's proof a visitor can check for themselves.
See if your site would earn a green badge
Run the free scan to see your current status and what stands between you and a clean, verified badge. About 10 seconds, no account.
Scan your site free →Badge variants
Three badges, so you can display the claim that fits your audience:
Privacy Verified
The primary badge — clean and professional, showing the last scan date and a green check. Good for footer or privacy-policy placement.
CIPA Compliant
For US-facing sites — a more specific claim that stands out in California-heavy industries where CIPA is the active litigation risk.
GDPR Ready
For EU-facing sites — equivalent to familiar GDPR badges, but backed by real-time scanning rather than a static claim.
Where to place it
The badge is available on all plans and entirely voluntary to display. The recommended primary placement is your privacy policy page — where privacy-conscious visitors already look — with the footer as a strong secondary spot for site-wide visibility. Embedding is a single anchor-and-image snippet; the badge link uses rel="noopener" so it passes SEO value cleanly. Once it's in, it maintains itself: no re-embedding when your status changes.
Works with the rest of ConsentPixel
Frequently asked questions
How is this different from a normal trust badge?
What do the green, amber, and red states mean?
Can someone fake the badge by copying the image?
Does the badge update automatically?
Which badge should I display and where?
Display a badge that means something
Real-time, domain-locked, honest about its status. Available on every plan — start free and earn your green badge.
No credit card · From $8.99/mo · Badge available on all plans, voluntary display
The Privacy Verified badge reflects automated scan results and consent configuration; it is a technical verification signal, not legal certification or legal advice. Compliance outcomes depend on your specific setup and applicable law.