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⏰ EU AI Act Article 50 enforcement date: 2 August 2026. Is your site ready? ConsentPixel already handles it. Start free →

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The EU AI Act Is Live.
ConsentPixel Already Covers It.

Article 50 of the EU AI Act requires websites to disclose AI-powered features to EU visitors from 2 August 2026. We built the disclosure directly into your consent banner. Enable the toggle. Done.

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2 Aug
Article 50 enforcement date — transparency obligations apply from today
€15M
Maximum fine — or 3% of worldwide annual turnover, whichever is higher
1 toggle
That's all it takes to enable EU AI Act disclosure in ConsentPixel
0 pop-ups
Disclosure appears in your existing banner's details panel — no extra modals needed
EU AI Act · Article 50

What Article 50 Actually Requires

Article 50 of the EU AI Act (Regulation (EU) 2024/1689) introduces four transparency obligations. Not all of them apply to every website — but if you use AI-powered features, chatbots, or generate synthetic content, at least one of them likely applies to you.

1
Article 50(1) · Applies Now

AI Interaction Disclosure

If your website uses an AI system that interacts directly with visitors — a chatbot, AI search, AI recommendations, virtual assistant, or AI-powered live chat — you must inform those visitors they are interacting with AI. Disclosure buried in your Terms & Conditions does not satisfy this obligation.

✓ Covered by ConsentPixel
2
Article 50(2) · Dec 2, 2026

AI Content Marking

Providers of generative AI systems must mark synthetic outputs (audio, image, video, text) in a machine-readable format, detectable as AI-generated. A grace period until 2 December 2026 applies for systems already on the EU market before August 2, 2026.

December 2026 deadline
3
Article 50(3) · Sector-specific

Emotion Recognition Disclosure

If you deploy AI systems that recognise people's emotions or categorise them biometrically — such as sentiment analysis on video calls or facial expression tracking — you must inform the people exposed to it. Applies to specific use cases.

If applicable to your use case
4
Article 50(4) · Media / Content

Deepfake & Public Interest Labelling

Deployers who use AI to generate or manipulate images, audio, or video constituting a deepfake must disclose it. AI-generated text published on matters of public interest must also be labelled. Applies to media, news, and content publishing platforms.

If applicable to your content

Most websites need Article 50(1) compliance immediately. If your site uses any AI-powered feature that visitors interact with — including AI chatbots, AI search, AI recommendations, or AI-assisted support tools — you must disclose this to EU visitors from 2 August 2026. ConsentPixel surfaces this disclosure in your consent banner automatically when you enable the toggle.

ConsentPixel Feature

One Toggle. Full Article 50(1) Coverage.

We built EU AI Act disclosure directly into the consent banner — not as a separate pop-up or modal, but as an "AI-Powered Features" section that appears in your banner's details panel when visitors expand it. No separate implementation, no extra code.

1

Go to the AI Act tab

In your ConsentPixel portal, open your Consent Banner and select the AI Act tab. Find the AI Content Transparency toggle labelled EU AI ACT.

2

Enable and configure

Toggle AI Content Transparency on. An "AI-Powered Features" section automatically appears in your banner's details panel. Customise the disclosure text to describe your specific AI features.

3

Publish instantly

Click Publish. The disclosure goes live immediately — versioned and tracked in your banner's version history. Your EU visitors see the disclosure at the point of first interaction.

The disclosure surfaces here — in your existing banner's details panel. No pop-up. No second screen. No separate implementation.

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🤖 AI-Powered Features

This site uses AI-powered features to enhance your experience. As required by EU AI Act Article 50, we disclose that you may interact with AI-assisted tools on this site.

What's included

Everything Article 50(1) Compliance Requires

From disclosure timing to versioning to cross-platform coverage — built in.

First-interaction timing

Article 50 requires disclosure "at the latest at the time of the first interaction." Your consent banner appears on the first page load — the disclosure reaches EU visitors before any interaction occurs.

Banner integration — no separate pop-up

The AI disclosure appears inside your existing consent banner's details panel. No additional modals, no second consent layer, no developer work. The compliance is embedded in the mechanism EU visitors already see.

Versioned and dated

Every change to your AI disclosure is versioned in the portal's history (Version 1, 2, 3…). If a DPA investigates what disclosure was in place on a specific date, you have an auditable record.

EU visitor geo-targeting

ConsentPixel already detects EU visitor location and applies the appropriate consent mechanism. The AI disclosure appears for EU/EEA visitors as required by the EU AI Act — without affecting visitors outside that scope.

Works across all platforms

WordPress, Shopify, Webflow, Wix, and any site using the ConsentPixel pixel snippet. A single toggle in the portal updates the disclosure across every page of every platform your site runs on.

Customisable disclosure text

Describe your specific AI features in your own words. Whether you use AI search, an AI chatbot, AI-powered product recommendations, or AI content generation — the disclosure text is fully configurable in the portal.

Market comparison

How ConsentPixel Compares

Most CMP platforms are still building EU AI Act support. ConsentPixel is live with Article 50(1) coverage today — no roadmap promises.

FeatureConsentPixelMost other CMPs
Article 50(1) AI disclosure — live today✓ Live now✗ In development / roadmap
Disclosure inside consent banner (no extra pop-up)✓ YesVaries — often separate modal
EU visitor geo-targeting✓ Built inAvailable on higher tiers
Versioned disclosure history for audit trail✓ Full version historyLimited or manual
GDPR + CIPA + EU AI Act — one pixel✓ Unified✗ Separate tools usually required
Enable in under 60 seconds — no developer required✓ Toggle in portalOften requires developer

Frequently Asked Questions

Quick answers about EU AI Act Article 50 and how ConsentPixel handles it.

Does Article 50 apply to my website?
Article 50(1) applies if your website uses any AI system that interacts directly with EU visitors — including AI chatbots, AI-powered search, AI product recommendations, AI customer support, or any AI-assisted feature visitors engage with. If you use any of these, you must disclose it to EU visitors from 2 August 2026. Article 50(2) and (4) apply to providers and deployers of generative AI content — more relevant to AI platforms and media publishers. Not legal advice; consult counsel for your specific situation.
What are the penalties for non-compliance?
Article 99(4)(g) of the EU AI Act places Article 50 violations in the €15 million or 3% of worldwide annual turnover tier — whichever is higher. National market surveillance authorities have enforcement power from 2 August 2026. Transparency obligations are among the easiest for regulators to verify — they can simply use your website and check whether disclosures exist. Not legal advice.
Do I need a separate pop-up or modal for AI disclosure?
No — at least not with ConsentPixel. Article 50 requires that disclosure be "clear and distinguishable" and presented "at the latest at the time of the first interaction." ConsentPixel surfaces the disclosure in your existing consent banner's details panel, which appears at first page load. The disclosure is visible, timely, and clearly distinguishable from other content — satisfying the Article 50(5) standard without a separate modal.
Does this apply to non-EU businesses serving EU visitors?
Yes. The EU AI Act applies to providers placing AI systems on the EU market and to deployers whose systems' outputs are used in the EU — regardless of where the business is established. A UK company, a US company, or an Australian company with EU website visitors all fall within scope if they deploy AI features those visitors interact with. Not legal advice.
Is Article 50(2) — AI content watermarking — also required from August 2?
For systems already on the EU market before 2 August 2026, a transitional period applies under the Digital Omnibus provisional agreement, meaning the effective deadline for machine-readable marking requirements may be 2 December 2026. Systems placed on the EU market from 2 August 2026 onwards must comply from that date. Article 50(1) — AI interaction disclosure — applies from 2 August 2026 without a transitional period. Not legal advice.
How do I enable this in ConsentPixel?
Log into your ConsentPixel portal. Open your Consent Banner. Select the AI Act tab. Find the AI Content Transparency toggle labelled EU AI ACT. Enable it. Optionally customise the disclosure text to describe your specific AI features. Click Publish. The disclosure goes live across all pages immediately — no developer work, no code changes, no separate deployment.

Get Article 50 Ready Today

The EU AI Act enforcement date has passed. ConsentPixel is live with Article 50(1) disclosure built in. Enable it in under 60 seconds.

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