NDPA Compliance: The Nebraska Data Privacy Act, Handled
Like the Texas law it's modeled on, Nebraska's NDPA has no revenue threshold. ConsentPixel makes compliance a one-pixel install.
The Nebraska Data Privacy Act (NDPA) gives Nebraska residents control over their personal data — and like the Texas law it's modeled on, it has no revenue or data-volume threshold, so it reaches a broad range of businesses. ConsentPixel — Privacy · Verified handles opt-outs, universal opt-out signals, privacy documents, and audit-ready logs so NDPA compliance is one pixel away.
What is the NDPA?
The Nebraska Data Privacy Act took effect on January 1, 2025. It grants Nebraska residents rights over their personal data and imposes obligations on businesses that process it. The NDPA is closely modeled on the Texas Data Privacy and Security Act, including the key feature that it has no numeric applicability threshold.
Instead of revenue or consumer-count thresholds, the NDPA applies to businesses that operate in Nebraska or target its residents and process or sell personal data — unless they qualify as a small business under the federal Small Business Act. Even exempt small businesses must obtain consent before selling sensitive data. The law follows an opt-out model for general personal data and opt-in for sensitive data.
Who must comply
- Businesses that conduct business in Nebraska or produce products or services consumed by Nebraska residents, and that process or sell personal data.
- The law applies regardless of revenue or number of consumers — there is no numeric threshold.
- Small businesses (per the federal Small Business Act) are largely exempt, except they must still obtain consent to sell sensitive data.
- Nonprofits and standard categories (HIPAA, GLBA, etc.) are exempt.
What the NDPA requires
- Privacy notice: Provide a clear privacy notice describing data practices and consumer rights.
- Consumer rights: Honor access, correction, deletion, portability, and opt-out of sale, targeted advertising, and certain profiling.
- Opt-out mechanisms: Provide clear ways to opt out of sale and targeted advertising.
- Universal opt-out signals: Recognize universal opt-out signals such as GPC.
- Sensitive data consent: Obtain opt-in consent before processing sensitive personal data.
- Data protection assessments: Conduct assessments for higher-risk processing.
The Nebraska Attorney General has exclusive enforcement authority — there is no private right of action. The law provides a permanent 30-day cure period, and violations can carry civil penalties of up to $7,500 each.
How ConsentPixel makes you NDPA-compliant
ConsentPixel — Privacy · Verified sits between your visitors and your trackers. It detects what's running, presents a geo-aware consent banner, enforces the visitor's choice, and keeps an immutable record of every decision. Here's how that maps to your obligations:Geo-aware opt-out model. Nebraska visitors get the opt-out experience the NDPA requires, with sensitive data gated behind opt-in consent and GPC honored automatically.
Auto-detecting scanner finds every cookie and tracker on your site, so your disclosures and consent categories are complete and accurate — not guesswork.
Signal passthrough drives Google Consent Mode v2, Microsoft UET, Meta Pixel, and IAB TCF 2.3 from a single consent event, so every platform respects the same choice.
GPC honoring recognizes Global Privacy Control opt-out signals and applies them automatically.
Document generator auto-creates Privacy Policy, Cookie Policy, Terms, and DPA documents to support your transparency obligations.
Immutable, tamper-evident logs record every consent decision — audit-ready proof of what each visitor saw and chose.
One pixel, under 5 minutes. Everything above ships from a single pixel install, with a public trust badge and verification page.
Why ConsentPixel
- Auto-detection ensures opt-outs actually suppress the right trackers.
- One pixel handles opt-outs, GPC, documents, and signals together.
- Audit-ready logs give defensible proof for AG enforcement.
- Multi-regulation: a setup built for Texas-style laws covers Nebraska and others at once.
Frequently asked questions
Does the NDPA apply to small businesses?
Mostly no. Businesses that qualify as small businesses under the federal Small Business Act are largely exempt — but even they must obtain consent before selling sensitive personal data.
Is there a revenue threshold for the NDPA?
No. Like the Texas TDPSA it's modeled on, the NDPA has no revenue or consumer-count threshold; the main limit is the federal small-business exemption.
Do I have to honor GPC under the NDPA?
The NDPA requires recognition of universal opt-out signals. ConsentPixel honors Global Privacy Control automatically.
What are the penalties under the NDPA?
The Nebraska Attorney General can seek civil penalties of up to $7,500 per violation. The law provides a permanent 30-day cure period, and there is no private right of action.
I already comply with the Texas TDPSA — am I close on Nebraska?
Largely yes. The NDPA is closely modeled on the TDPSA, so a compliant Texas setup covers most of the same ground. ConsentPixel handles both from one install.
The bottom line
Nebraska copied Texas's playbook: no revenue threshold, an SBA small-business carve-out, and mandatory universal opt-out recognition. If you've solved for Texas, Nebraska is largely the same problem — and ConsentPixel handles both from a single install.
Make NDPA compliance a one-pixel job
Install ConsentPixel to serve Nebraska visitors the right opt-out model, honor GPC, generate your privacy documents, and keep audit-ready logs.
Scan your site free Start free trialThis page is informational and is not legal advice. The NDPA is a Nebraska state law; consult qualified counsel for advice on your specific obligations.