AI Agents & Consent: When Software Acts for People

A CMP is the software that runs consent management on your website — finding trackers, asking visitors for permission, and recording their choice. Here’s what one actually does, why Google now requires a certified one for ads, and the buyer’s-eye view of choosing the right platform.

Connecting an AI assistant to your consent platform hands it a set of capabilities. Most are harmless. Four of them can quietly move your site from doing what you intended to doing something else — and the organization that answers for that is yours, not the agent’s.

AI assistants can now read and change the consent settings on your website. Most of the connectors that let them do it were built to save you a login — not to tell you whether anything is leaking. Here is what agent-operable consent means, the three levels of it, and the questions worth asking before you connect one.