UK Compliance

The ICO published finalised guidance on tracking technologies on April 29, 2026 — the most significant update to UK cookie rules since GDPR. The Data Use and Access Act raised PECR fines from £500,000 to £17.5 million. Three new cookie exemptions came into force in February 2026. This is the complete picture of what UK websites must do now — including what changed, what didn’t, and where agencies are still getting it wrong.

In August 2025, Swedish data protection authorities fined multiple pharmacy chains €15 million for deploying Meta Pixel without proper consent. The ruling made one point clear: when it comes to tracking pixels under GDPR, liability sits with you as the website operator — not with Meta. Here’s exactly what GDPR requires for Meta Pixel, what the enforcement record looks like across Europe, and the exact configuration every EU and UK website must have in place.